Cimmermann: Modern Furniture That’s Made To Last

It’s given me great pleasure to be working with Cimmermann, an independent (family run 👋🏽, passion-based) business that retails authentic, original modern furniture by Vitra, Hay, String, Knoll, Flos, and more.

The Cimmermann Story

The story behind Cimmermann begins with Helen & Matt’s desire when they created their studio back (in 2004) was to get away from the obsession with buying fast furniture. As design enthusiasts and collectors themselves, they curated the timeless pieces that are made to last to sell to like-minded people.

With a shared passion, they curate their collections very carefully, from a collection of modern brands as well as mid-century modern classics to be functional, aesthetically pleasing, and made to pass down to future generations.

It’s this careful consideration to heritage in modern design, the sustainability ethos behind the pieces they sell, and a commitment to the overall theme of “modern design”.

Much of what they stock is in the classic mid-century modern icons (the Eames Vitra Lounge Chair, the &Tradition Little Petra Sheepskin Chair, the Tulip Table and the Wishbone Chair) but they also buy, and sell, the classics of tomorrow from Scandinavian brands like Hay and Muuto as well as Modern British furniture brands like Case Furniture, SCP and pieces by Matthew Hilton.

Cimmermann - Modern Furniture

Together, we’ve co-created their narrative, the commitment to buying once, reusing and repairing as well as the benefits to well-being of buying functional investment pieces that won’t go out of fashion.

A tour of Helen & Matt’s home. Photo The Modern House

We tell these stories across all their channels, integrated their email as a core revenue stream, focused on improving their organic search and content strategy to include the core beliefs, purpose and stories behind their brand and the brands they retail.

All their brands are committed to sustainability, you can read more about it in an interview with Helen & Matt on sustainability.